Agenda: Power Up Innovation

Innovation is critical to creating and maintaining growth. New technologies have opened the door for ground-breaking transformations in both customer service and product management for manufacturers. While these two segments are heavily dependent on each other for success, the agenda for Power Up Innovation offers two tracks to highlight innovations in each segment, with shared sessions to ignite creativity and tackle optimization strategies.

Tuesday, April 9

 

8:00 AM–8:45AM

Registration & COntinental Breakfast

 

8:45 AM–9:00 AM

Welcome Remarks

 

9:00 AM–9:45 AM

Rapid Prototyping as the Future of Manufacturing Design

 

9:45 AM–10:45 AM

Concurrent Track Sessions

CX Track

Use Your Voice of Customer Process to Drive Results

In this colorful talk, market research and new product development guru Gerry Katz, Vice Chairman, Applied Market Science, Inc., will describe the proper role of Voice of the Customer (VOC) in innovation.

VOC is a particular kind of market research that has been instrumental in market expansion. Gerry will also talk about the dozen or so most common rookie mistakes that companies make in trying to utilize these tools and techniques. The talk will conclude with a description of how machine learning and artificial intelligence are revolutionizing the field.

Product Management Track

Research Debrief: Reducing the Product Strategy Divide

The industrial and B2B product management landscape continues to evolve as companies look for ways to drive growth and to gain a competitive advantage. Unfortunately, many companies struggle with product plans and strategies that lack depth and breadth of analysis, vague product requirements, and ineffective lifecycle management.

During this session, Greg DiCillo, President and Co-Founder of Maximal, will share the results of a research project with MAPI that will highlight common strategy gaps in the product portfolio for industrial manufacturers and best practices to identify and overcome these gaps. During Greg’s 33 years in sales, marketing, and product management, he has helped industrial companies convert tactical product managers into strategic product marketers who develop market-based product strategies that maximize value and drive growth.

 

10:45 AM–11:00 AM

Break

 

11:00 AM–12:00 PM

Concurrent Track Sessions

CX Track

CX Isn’t Just About Conversion

Product Management Track

How to Monetize the Unintended Data Collected

 

12:00 PM–1:00 PM

Lunch

 

1:00 PM–2:00 PM

Concurrent Track Sessions

CX TRACK

The Manufacturing Distribution Path Forward

Andrew Walker, CEO, Shift7 Digital, will share the full scope of change and obstacles that stand in manufacturers’ and distributors’ paths to reach their target customers. For decades, distribution channels for most manufacturers have been static. However, with the rise of exclusive relationships and co-marketing programs between manufacturers, distributors, and customers, companies are finding new solutions beyond sales representatives. They are empowering their customers to build relationships grounded by trust. There is a fundamental shift happening from a selling process to a buying process. Welcome to the age of the empowered buyer.

Attendees will discover the opportunities that lie ahead, and make predictions and calculate analogs to build a winning business strategy. And then, Andrew will help you put it all on paper, building a new distribution strategy from scratch – delivering an actionable plan for you to take back to the office for success!

Product Management Track

Building a New Product Business Case

 

2:00 PM–2:15 PM

Break

 

2:15 PM–3:15 PM

Joint Session: The Role of Marketing in Creating and Launching Innovative New Products

In an increasingly competitive world, marketing and new product innovation are critical to success. Professor Alan J. Malter, PhD, from The University of Illinois at Chicago, will discuss the changing role of marketing in firms, and the influence of marketing and salespeople in the design and launch of new products. His presentation includes highlights from a number of recent research projects that focused on product development teams and product launches.

 

3:15 PM–4:15 PM

Keynote: Engineering Creativity

The standard view of creativity is one of constant brainstorming punctuated by sudden flashes of genius — it is not something you can be intentional or methodical about. In this session, Allen Gannett, CSO at Skyword, will disprove this, and explain how flashes of genius actually happen and provide ways any creator can increase their odds of having one.

Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he now serves as Chief Strategy Officer. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and will be translated into seven other languages in 2019. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune.

 

4:30 PM–6:30 PM

Reception

Wednesday, April 10

 

8:30 AM–9:00 AM

Continental Breakfast

 

9:00 AM–9:45 AM

Innovation breakthrough: generative design and 3-d printing

  • Frank DeSantis, Vice President, Breakthrough Innovation, Stanley Black & Decker

 

9:45 AM–10:45 AM

Concurrent Track Sessions

Product Management Track

Building the Product Management Workforce of Tomorrow

CX Track

Developing a CX Culture

 

10:45 AM–11:00 AM

Break

 

11:00 AM–12:00 PM

Concurrent Track Sessions

CX Track

Personalized Experiences to Create and Maintain Your Tribe

Product Management Track

AI & AR: How Advanced Tech is Moving the Needle on Product Management

 

12:00 PM–1:00 PM

Lunch

 

1:00 PM–1:45 PM

How to Price New Products for Profitability Without Getting Priced Out of the Market

  • Manish Prabhu, Managing Director, Pricing Strategy & Commercial Excellence, Deloitte

 

1:45 PM–2:30 PM

Consumer Psychology: How Buying Has Changed B2B and B2C

Agenda subject to change.


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